A brand design project centered around English singer-songwriter Declan McKenna’s 2017 debut album, What Do You Think About the Car? This project combines illustration and design to create a cohesive brand identity for Mckenna’s album. A moody, limited colour palette collides with bold, expressive illustrations capturing the contrast between Mckenna’s sonically feel-good sound, and the political and social issues tackled within his lyrics.

Workmark Sticker

Album Cover

T-Shirt Graphic (Front)

T-Shirt Graphic (Back)

Tote Bag Graphic

Tour Poster

A selection of 11 gifs that accompany each song on Mckenna’s album. These gifs create an immersive listening experience when streaming the album on a mobile device.


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