A brand design project centered around English singer-songwriter Declan McKenna’s 2017 debut album, What Do You Think About the Car? This project combines illustration and design to create a cohesive brand identity for Mckenna’s album. A moody, limited colour palette collides with bold, expressive illustrations capturing the contrast between Mckenna’s sonically feel-good sound, and the political and social issues tackled within his lyrics.
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/758f5753-6e96-41b7-826f-905d73b2d469_rw_1920.png?h=300caa363fc76f849ac9ab654956196d)
Workmark Sticker
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/ce810120-4388-408d-9390-65a9a9caabf1_rw_3840.png?h=8431d5f35d771bed9fd2541766fcd5db)
Album Cover
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/3216083b-7978-4acc-b419-c1a84153c129_rw_1920.jpg?h=4e8f86611e0d829a94b7b7531a3530a4)
T-Shirt Graphic (Front)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/f2dd3f26-39b9-4174-b911-e0a6ed08eaed_rw_3840.png?h=cadb20ab15acf95b4a00ab08fe386fd8)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/8d96182a-ad89-4876-b4d7-1e10923915d5_rw_1920.jpg?h=20990c3dc28b8ca6eecf92b26f8bd01a)
T-Shirt Graphic (Back)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/74ce1a31-c0f9-4c0f-952f-f14228f768f0_rw_3840.png?h=4fee091cbd0f323ff9456ab40adbd63e)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/7946b52e-30ef-481e-8b4b-e4e3b72bcaac_rw_1200.png?h=115c37f67d5c7cf10add0fb530c7d3d0)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/22d45619-0ba6-4dca-b05e-5c80509ff785_rw_1920.jpg?h=4a06ee95b54fa1f1e9a4cf24a83e5853)
Tote Bag Graphic
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/7918c070-d63c-493c-81f1-2ca71574cc35_rw_1920.jpg?h=83475de2e7fb3922f0c064bf1ba09cbb)
Tour Poster
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/bf19ce5a-50c2-4bc4-8f00-a088b3ea4115_rw_1920.jpg?h=3241768c42e4c9644a43f583a44645ba)
A selection of 11 gifs that accompany each song on Mckenna’s album. These gifs create an immersive listening experience when streaming the album on a mobile device.
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/208113c3-1545-4548-946f-d1bb8221055a_rw_1920.gif?h=bd42f1db4f686ca6cb3f7c5f309e790d)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/6dab1a60-de99-4b93-b76e-ee30fad18196_rw_600.gif?h=dd750c43ca06dd8f831726b5178c0b49)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/4f9e474c-4064-4f37-924e-fc66e669f515_rw_1200.gif?h=980149e8b0dc152e29965f082a52d647)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/0642e294-590c-4bd8-be88-e5c4541a0a1b_rw_1200.gif?h=0a55b04d36a8a0f476c4f96f05f942a5)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/1f97e1be-96d6-4a56-bb02-420a9fb0b292_rw_1200.gif?h=c47cffbf417cbbae96058c82db32b18c)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/111ef661-28ef-4f7f-9074-d818615512a8_rw_600.gif?h=f7c2ab092cb0366f132094b766baf64a)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/55888c0c-816a-4a8e-ac07-17899c4c1e69_rw_1200.gif?h=a93cd96579d44780f4d0df2ca9f6a4ce)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/7ab7c866-44d4-4fb9-8aea-35b391e8522f_rw_1200.gif?h=3cbfc2c4ce2da2f66d47c4b0f3654962)
![](https://cdn.myportfolio.com/4187af84-63ad-43d0-91b1-88cf7135d0b0/8e646245-d4e6-4c06-b821-f023bc432962_rw_1200.gif?h=a884f45f6560fdb870076d9abdb7a38e)